“If you build it, they (he) will come.”Field of Dreams, 1989
It’s a great line from a good movie. But, as you’ve probably realized, that’s not a reliable or scalable business marketing strategy.
According to SEO Tribunal, a whopping 46% of Google searches are linked to something local. But, that means nothing if you don’t know the conversion rate. Ready for it? 88% of consumers will either call or visit the business they found online within 24 hours!
But, to be found, you need quality SEO writing following the current best practices. This will help your business rank on the first pages of search results. So, how does your website content measure up?
Is your business easy to find online?
Now, what if they search for your service, but don’t use your business name? Will you still be found?
If your website is not easily found in today’s digital world, you may as well not exist to new customers. Word of mouth is a game of chance, not a marketing strategy. And, if your prospects can’t see that you’re actively updating and providing current value online, they quickly lose interest. They have no reason to come back to your website. Worse, they may assume you’re closed, or not offering what they are looking for, and start shopping for an alternative!
Your Prospects Want to Save Time
“What was the name of that business I liked that sold pumpkins and had a gift shop?”
“What was the name of that Indian restaurant with that dish I loved?”
I’ve asked those questions often. Then I go to my favorite search engine and try to find the answer, using the best keywords I can think of… And, nothing. Nada. Zilch. I can’t find it. It’s like it never existed.
Then I start looking for any of their competitors who might provide the same service.
And, it’s not even that those businesses, necessarily, had bad websites. They might have had good SEO writing when they last updated their website. But, that won’t help them if it was written in 2011.
If their sites, their content, and their SEO practices (if they ever had any) didn’t stay current their competitors can profit from that neglect.
Just like 92% of internet searchers (SEO Tribunal), I try to select a business that shows up on the first page of results. But, I might go back three pages if I don’t find the results I’m looking for. That means the businesses most likely to found, without paid ads, are the ones with good SEO writing and marketing strategies… But, what does that really mean your business needs to do to show up?
Why Does SEO Writing Matter?
Today, if you want to be found online and move higher in search results so you can be seen without paying a lot of money on ads (which SEO Tribunal says 80% of Google users ignore anyway), you must post regular content. And, it has to use targeted keywords or phrases for search engine optimization. That’s the key to free, organic traffic.
Unfortunately, you can’t use just any random words. That won’t help you. You need a targeted SEO copywriting strategy using both keywords and phrases that are popular enough to get you found, without including a ton of your competition at the same time.
Big box stores and powerhouses have the huge marketing budgets to be competitive with high-demand keywords. But, even a small business with a tiny budget can still see great results with a little research, creativity, and strategy.
Siri and Alexa Changed SEO Writing
Search engine algorithms have made it necessary to weave those keywords and phrases into longer sentences. This helps AI answer the longer questions people now plug into their search fields. And, SEO has applications in headings, titles, metadata, blog posts, page content, and more! For the best results in getting free traffic and quality leads, you need a targeted plan. With regular updates using good SEO writing strategies, search engines will take notice of you. They will recognize your website as being relevant, and increase your ranking.
Therefore, if you want to be found online today, you must adapt to the changing circumstances. You can absolutely do it yourself if you want to invest the time. Or, you can hire professionals who are committed to staying on top of the current trends to do the SEO writing for you.
Technology, search engine algorithms, and now AI with services like Alexa or Siri have continued to evolve and develop. What worked for you a couple of years ago isn’t as effective now. And, what works today will need to be refined, again, in the next year or two.
So, how do you plan to keep up with the trends? Do you think SEO matters to your business? Let us know in the comments!