Many business owners question whether or not a business blog would have any value to their marketing efforts. That’s a completely fair question to ask! Let’s look at five reasons your business should start one.
1. Blogging Provides Free Value to Prospects
Blogging provides you a unique opportunity to give extra value to both prospects and existing customers. You can use your blog to educate them about the benefits of your products or how to care for them. It’s possible to use your posts to inspire ideas on how your services can help them reach their goals. And, your blog can entertain your prospects, helping them establish a relationship with you and making it easier to connect.
2. Business Blogs Build Customer Relationships
Your ongoing blog posts are a way for prospects and existing customers to feel like they get behind-the-scenes access to your business. And, when they interact on your posts (and you respond) it creates a feeling of community.
A well-written blog post is conversational and customer-focused in its content. By writing to their needs, their desires, and their questions it helps your prospect see that you really do “get” them. By giving that free value, and avoiding a “hard sell,” you make that prospect feel like they are more to you than just a monetary transaction. You care about them. This creates trust, brand loyalty, and will keep them coming back for more.
3. Marketing Your Blog Posts Increases Your Business’ Authority
Regular posts to your business’ blog establish you as an expert and authority in your field. Your customers will be able to see, at a glance, that you have a lot to say about your topic. So, when they are looking for someone to fill a need in your niche, who do you think they’ll come to? The expert who gives a lot of value and education, or the person who only had a page or two on their website with just enough information to contact them? You want to be the expert that comes to mind!
By posting regularly on your blog, you also have valuable insights and content you can share on other platforms. This allows you to drive traffic back to your website (the only place where you completely control the platform) where they can read your content without distraction or messages from your competitors.
4. A Business Blog Can Help People Find You
Sharing your new content on your other marketing platforms is one way to get new eyes on your business. But, did you know that updating your blog on a regular basis, ideally at least once a week, can encourage search engines to index your site more regularly?
Search engines also take notice when you get more traffic on specific pages or they get shared a lot. This makes your website start showing up higher in search results over time, helping people find you. And, it will work even better if those posts are crafted with good search engine optimization (SEO) practices!
5. Blogs Make You Sharable
Value-rich, customer-focused blog posts are sharable. So, when a customer finds something interesting in your post that they didn’t know before, they’re more likely to share it on social media. When you tell a funny story about your experiences in your field that will make them think about something in a new way, they’ll pass it along to a friend who’d appreciate it. If they learn about an amazing development in your niche on your blog, they’re more likely to link to that on Twitter.
That’s better RoI than passing out a business card! Why? Because it gets new people directly onto your website. When your website is the place where you have more valuable content you have more opportunities to convince them you are the only business they want to work with, and with fewer distractions than any other platform can offer!
Can you imagine a place for a business blog in your marketing plan? Do you know what questions your customers want to have answered? Let us know in the comments!