Three faceless individuals of different ethnicities and abilities as starting points for your Ideal Client Avatar

Create Your Ideal Client Avatar Today & Stop Wasting Money!

Marketing, without a clear Ideal Client in mind, is gambling with your business’ success. Crafting a message and image without a plan, is just hoping something sticks. But you don’t have anything researchable, or measurable, to work with. That means you can’t determine if you’re on the right track or making targeted improvements. Instead, you’re […]

Want to Strike Marketing Gold? Try Community Partnerships!

Community partnerships can increase your local reach and show your neighbors your value in their daily lives. And, when many local businesses struggle to find low-cost, value-rich marketing solutions, finding partners in the area can be a marketing goldmine for your success. Most have the experience of events, clubs, or nonprofits knocking on their doors […]

In a competitive business field, you need a Unique Selling Proposition to help you stand out from your competitors! Yellow tulip stands out in a field with groupings of red and purple tulips.

Identify Your Unique Selling Proposition Today

Your Unique Selling Proposition (USP) is what makes you stand out from your competitors. In a nutshell, what makes your business different? Why should customers come to you? Do you really know?  In the 1940s, the Unique Selling Proposition (sometimes also called the Unique Selling Point) was put forward as a theory to explain a pattern of […]

Font Resize