We’re hearing from a lot of business owners that they simply weren’t ready to adapt their business model & take their sales online. So many relied on trade shows, events, or foot traffic, strategies that aren’t working when so many are (responsibly) self-isolating due to COVID-19.
We’re living in a new world and there’s no going back. We have no idea when things will return to “normal,” or what that will look like.
People are hoarding, self-isolating, and worried about the future. Meanwhile, many businesses are looking at closing. Some will never reopen.
These circumstances are frightening. We’re all worried about our health, our loved ones, and our futures. We don’t know how things will turn out at the other end.
Can Your Business Adapt & Go Online?
If you haven’t fully developed your online presence and sales channels, but you’ve been forced to close your doors to the public, it’s scary. We understand if you’re feeling uncertain or insecure in these new circumstances.
Unless you already have a nest egg to float your business for several months, you may wonder if you’ll ever reopen.
In the face of so many unknowns, the human impulse is often to withdraw, hoard resources, and prepare for a long famine.
But that mindset won’t help your business grow. Instead, it will create the circumstances for a long, slow, starvation… from which it may or may not be able to recover over time.
As counterintuitive as it may feel, now is the time to adapt your business and prepare for new growth and opportunities.
What ideas have you been putting off for another day?
What gaps in the market can you start working towards filling, today?
How can you invest this time and lay the groundwork for new opportunities?
Now is the time to commit to your new ideas, marketing strategies, and customer outreach.
Adapting is Your Business’ Way Forward
There is no better moment to optimize as much of your business as possible for online services. You need to increase your reach and pool of potential clients.
With so many people stuck at home in self-isolation, they’re spending more time online trying to distract themselves from constant worry. A high number of them could be your ideal clients.
Will they be interacting and developing stronger relationships with your business? Or, will they find your competitors instead?
Now, more than ever, your business needs adapt and find ways to show up and give value.
All the customer service and value you delivered in-person needs to be achieved online.
You must keep developing customer relationships to stay relevant.
People are Still People
Clothes still wear out and need replacing in self-isolation.
We like to have some sense of normalcy and to purchase gifts for family on special occasions.
Household repairs still need to be done.
Beloved pets and furry family members still need care.
Mental health services, even if online, are more crucial than ever.
And, for people working at home, they continue to need office supplies, a coffee fix, and a pleasant distraction from the four walls keeping them safely isolated.
The world has changed. But it’s still turning, and time continues to move forward. We must move with it.
That means, during self-isolation, we need to be fully present where our prospects are… and that is online and, usually, at home.
How Media Sundries is Helping Businesses Adapt
We’re continuing to work and show up for you. Because Rebekka and William both work remotely, we can self-quarantine while still providing the highest level of service.
All our meetings with prospects and clients are via Skype, Zoom, Facetime, or phone. (Our preference is Skype or Zoom.)
Also, we’re changing how we’re accepting payments. We now accept Direct Deposit, Square, and PayPal. This means you don’t have to wait for a check to arrive and clear for our work to get started. (This is also the preference of our bank due to COVID-19).
We’re reserving a few of our open slots for businesses heavily impacted by the current crisis. We understand the value you offer to your communities. We want to help you come out of this not only surviving but thriving.
Finally, we’re adapting our scheduled blog content. For the duration of the crisis, we want to focus on what you can do, now, to develop stronger relationships and sales channels online.
Our Final Thoughts
Don’t fall into despair, we’re in this with you. We’re here to help you succeed and show you the light at the end of the tunnel when everything feels dark. And, we’ll work with you to plot a path to continue your journey towards success.
Take some time to take a hard look at your business marketing. Are you optimized to continue operating online, even in a limited fashion?
Do your clients know how to reach and work with you while still self-isolating as much as possible?
And, what kind of value are you providing online? Do they have the incentive to keep coming back to develop stronger relationships with your business?
Are you regularly communicating updates and value to your existing customers by email?
There is no time to waste in preparing your business to adapt for the months ahead. The sooner we start, the sooner you will see results and jump-start tomorrow’s income and success.
You don’t have to do this alone.
You have access to experienced professionals, ready and willing to give you the boost you need to come out of this stronger than before.
Whether you need a full media package of a website, copy, and marketing top to bottom; a targeted e-mail campaign; or social media strategy and ads; we’re your one-stop-shop for your marketing needs.
Contact us today to schedule your free, no-obligation, 30-minute consultation to discuss how we can help your business thrive.