Bracing for COVID-19: How We’ll Help Your Business Adapt

We’re hearing from a lot of business owners that they simply weren’t ready to adapt their business model & take their sales online. So many relied on trade shows, events, or foot traffic, strategies that aren’t working when so many are (responsibly) self-isolating due to COVID-19.  We’re living in a new world and there’s no […]

Facebook Marketing: 5 Free Ways to Boost Your Reach

Social media, and Facebook marketing in particular, continues to be a powerhouse for small, local, and big businesses. Those trends don’t look to be winding down any time soon. But, for businesses trying to make every dollar stretch, exploiting the Facebook algorithm to their advantage while using solid strategy can be the best way to […]

Should a Business Blog be Part of Your Marketing?

Many business owners question whether or not a business blog would have any value to their marketing efforts. That’s a completely fair question to ask! Let’s look at five reasons your business should start one.  1. Blogging Provides Free Value to Prospects Blogging provides you a unique opportunity to give extra value to both prospects […]

Facebook is a great social media platform and a useful tool for most businesses. But, to increase your transactions you must stop trying to sell on Facebook and instead focus on customer relationships.

Why You Need to Stop Trying to Sell on Facebook!

I know, you’re excited about your business and the services or products you offer. You are passionate and want to share it with everyone. But, if you want to attract more customers, and stay relevant to the ones you have, stop trying to sell on Facebook! Your Facebook Page is Not About You, Your Business, […]

Photo of barren tree with crows in front of moon on dark sky. Digital marketing lessons from a haunted house attraction.

Digital Marketing Made Frighteningly Easy

When I got the hare-brained idea to launch a haunted attraction in 2013, I was lucky that I had some experience going in. Not just experience with being a part of a haunted house, but with other kinds of events as well. By that point, I had already been doing digital marketing and running programs […]

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