Community partnerships can increase your local reach and show your neighbors your value in their daily lives. And, when many local businesses struggle to find low-cost, value-rich marketing solutions, finding partners in the area can be a marketing goldmine for your success. Most have the experience of events, clubs, or nonprofits knocking on their doors […]
Your Unique Selling Proposition (USP) is what makes you stand out from your competitors. In a nutshell, what makes your business different? Why should customers come to you? Do you really know? In the 1940s, the Unique Selling Proposition (sometimes also called the Unique Selling Point) was put forward as a theory to explain a pattern of […]
It’s that time of year when many people start thinking of setting goals for the upcoming year. Are you setting resolutions for your business? What kind of goals or milestones would you want to achieve? To increase your chances of success, we recommend taking any business goals related to business growth and breaking them down into actionable marketing plans.
Because, after all, a goal or resolution without a plan is just a pipe dream.
“If you build it, they (he) will come.” Field of Dreams, 1989 It’s a great line from a good movie. But, as you’ve probably realized, that’s not a reliable or scalable business marketing strategy. According to SEO Tribunal, a whopping 46% of Google searches are linked to something local. But, that means nothing if you don’t […]