Want to Strike Marketing Gold? Try Community Partnerships!

Community partnerships can increase your local reach and show your neighbors your value in their daily lives. And, when many local businesses struggle to find low-cost, value-rich marketing solutions, finding partners in the area can be a marketing goldmine for your success. Most have the experience of events, clubs, or nonprofits knocking on their doors […]

In a competitive business field, you need a Unique Selling Proposition to help you stand out from your competitors! Yellow tulip stands out in a field with groupings of red and purple tulips.

Identify Your Unique Selling Proposition Today

Your Unique Selling Proposition (USP) is what makes you stand out from your competitors. In a nutshell, what makes your business different? Why should customers come to you? Do you really know?  In the 1940s, the Unique Selling Proposition (sometimes also called the Unique Selling Point) was put forward as a theory to explain a pattern of […]

Make Actionable Marketing Plans for 2020 Success

It’s that time of year when many people start thinking of setting goals for the upcoming year. Are you setting resolutions for your business? What kind of goals or milestones would you want to achieve? To increase your chances of success, we recommend taking any business goals related to business growth and breaking them down into actionable marketing plans.

Because, after all, a goal or resolution without a plan is just a pipe dream. 

Facebook is a great social media platform and a useful tool for most businesses. But, to increase your transactions you must stop trying to sell on Facebook and instead focus on customer relationships.

Why You Need to Stop Trying to Sell on Facebook!

I know, you’re excited about your business and the services or products you offer. You are passionate and want to share it with everyone. But, if you want to attract more customers, and stay relevant to the ones you have, stop trying to sell on Facebook! Your Facebook Page is Not About You, Your Business, […]

Photo of barren tree with crows in front of moon on dark sky. Digital marketing lessons from a haunted house attraction.

Digital Marketing Made Frighteningly Easy

When I got the hare-brained idea to launch a haunted attraction in 2013, I was lucky that I had some experience going in. Not just experience with being a part of a haunted house, but with other kinds of events as well. By that point, I had already been doing digital marketing and running programs […]

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