Three faceless individuals of different ethnicities and abilities as starting points for your Ideal Client Avatar

Create Your Ideal Client Avatar Today & Stop Wasting Money!

Marketing, without a clear Ideal Client in mind, is gambling with your business’ success. Crafting a message and image without a plan, is just hoping something sticks. But you don’t have anything researchable, or measurable, to work with. That means you can’t determine if you’re on the right track or making targeted improvements. Instead, you’re […]

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