Three faceless individuals of different ethnicities and abilities as starting points for your Ideal Client Avatar

Create Your Ideal Client Avatar Today & Stop Wasting Money!

Marketing, without a clear Ideal Client in mind, is gambling with your business’ success. Crafting a message and image without a plan, is just hoping something sticks. But you don’t have anything researchable, or measurable, to work with. That means you can’t determine if you’re on the right track or making targeted improvements. Instead, you’re […]

Should a Business Blog be Part of Your Marketing?

Many business owners question whether or not a business blog would have any value to their marketing efforts. That’s a completely fair question to ask! Let’s look at five reasons your business should start one.  1. Blogging Provides Free Value to Prospects Blogging provides you a unique opportunity to give extra value to both prospects […]

Make Actionable Marketing Plans for 2020 Success

It’s that time of year when many people start thinking of setting goals for the upcoming year. Are you setting resolutions for your business? What kind of goals or milestones would you want to achieve? To increase your chances of success, we recommend taking any business goals related to business growth and breaking them down into actionable marketing plans.

Because, after all, a goal or resolution without a plan is just a pipe dream. 

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