We’re hearing from a lot of business owners that they simply weren’t ready to adapt their business model & take their sales online. So many relied on trade shows, events, or foot traffic, strategies that aren’t working when so many are (responsibly) self-isolating due to COVID-19. We’re living in a new world and there’s no […]
Social media, and Facebook marketing in particular, continues to be a powerhouse for small, local, and big businesses. Those trends don’t look to be winding down any time soon. But, for businesses trying to make every dollar stretch, exploiting the Facebook algorithm to their advantage while using solid strategy can be the best way to […]
Marketing, without a clear Ideal Client in mind, is gambling with your business’ success. Crafting a message and image without a plan, is just hoping something sticks. But you don’t have anything researchable, or measurable, to work with. That means you can’t determine if you’re on the right track or making targeted improvements. Instead, you’re […]
Community partnerships can increase your local reach and show your neighbors your value in their daily lives. And, when many local businesses struggle to find low-cost, value-rich marketing solutions, finding partners in the area can be a marketing goldmine for your success. Most have the experience of events, clubs, or nonprofits knocking on their doors […]
Your Unique Selling Proposition (USP) is what makes you stand out from your competitors. In a nutshell, what makes your business different? Why should customers come to you? Do you really know? In the 1940s, the Unique Selling Proposition (sometimes also called the Unique Selling Point) was put forward as a theory to explain a pattern of […]
It’s that time of year when many people start thinking of setting goals for the upcoming year. Are you setting resolutions for your business? What kind of goals or milestones would you want to achieve? To increase your chances of success, we recommend taking any business goals related to business growth and breaking them down into actionable marketing plans.
Because, after all, a goal or resolution without a plan is just a pipe dream.
“If you build it, they (he) will come.” Field of Dreams, 1989 It’s a great line from a good movie. But, as you’ve probably realized, that’s not a reliable or scalable business marketing strategy. According to SEO Tribunal, a whopping 46% of Google searches are linked to something local. But, that means nothing if you don’t […]