Your Unique Selling Proposition (USP) is what makes you stand out from your competitors. In a nutshell, what makes your business different? Why should customers come to you? Do you really know? In the 1940s, the Unique Selling Proposition (sometimes also called the Unique Selling Point) was put forward as a theory to explain a pattern of […]
It’s that time of year when many people start thinking of setting goals for the upcoming year. Are you setting resolutions for your business? What kind of goals or milestones would you want to achieve? To increase your chances of success, we recommend taking any business goals related to business growth and breaking them down into actionable marketing plans.
Because, after all, a goal or resolution without a plan is just a pipe dream.